Traditional marketing has its place, and can be effective. However, it is simply not as efficient or as organized as modern forms of marketing. Consider these reasons why traditional marketing is not as desirable for your custom home building/contractor company.

Traditional Marketing is Expensive:

Think about the costs of a television ad or even a yearlong spread in the Yellow Pages. The fees that you pay for these marketing solutions are only good for a short time. Once that commercial is no longer aired, or the Yellow Pages is outdated, your advertising expenditure is virtually wasted.

We get many questions from B2B companies about our inbound marketing services. Unfortunately, a common misconception is that inbound marketing is only for companies that market directly to the consumer. This could not be further from the truth; Inbound is an incredible asset for both B2C and B2B markets.  As a corporation that mainly sells to other businesses, you do have a few unique considerations—meaning your need for exceptional content and education is even more significant than it is for a B2C firm.  According to HubSpot, B2B companies place a higher value with search engines on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools.  Learn a bit more about how inbound marketing works for organizations like yours today.

While an attorney likely enters into the study of law because of a passion for justice or an acute love of legal jurisprudence, they still need clients in order to pay the bills. Attorneys that ignore the importance of online marketing are failing to tap into one of the best resources for finding new clients to represent. Thanks to efficient online attraction methods like eBooks, blogging, and social media attorneys can promote their law firms online in ways that will bring clients into their office and grow their firm's bottom line.

No matter your day-to-day experience or success level as a salesperson, there’s one task that never ends: improving your effectiveness. Sales people who let themselves stagnate and dead-end at merely ‘satisfactory’ eventually fall behind as sales methodology, technology, and customer expectations move onward. So how does a modern salesperson set about this task of self-improvement and achieve satisfactory, even exceptional results? These seven tips should set you on the right path:

The mobile era is truly upon us. According to the Pew Research Center, more than 90% of American adults own a cell phone. Of those, more than 60% own a smartphone with online capabilities. A growing number of Americans use their cell phones as their main means of connectivity, and these figures don’t even count devices like tablets and smartwatches.

As the real estate market recovers, the home building industry is getting more competitive. Even the most affluent buyers are being careful when it comes to their purchases. As potential customers become invested in doing research, digital contractor marketing grows more effective in reaching them.

2014 FIFA World Cup:

The dream for each player, country, and fan to become World Champions began June 12th and the journey ends today. As always the 2014 World Cup has been filled with shocking defeats and moments that will always be remembered.  Records are broken and people were even bitten *Suarez*.  Some major moments to recap going into this final game would be:

• The Defeat of Spain, the previous World Cup Champions.
• Clint Dempsey's goal in the 29th second, the 5th fastest scored goal in the World Cup. 
  
• Messi’s goal against Bosnia, forcing 2 defenders to collide.  
• Suarez's odd technique of plunging his teeth into Italian defender, Chiellini.
• Colombia's amazing goals, but even more entertaining celebrations after the goals.
• Germany annihilating Brazil with a 7-1 victory advancing them to the finals.